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Damian Chappell
Innovation - Yarra Trams
Professional Bio
Damian is a recent addition to the Yarra Trams team where he works in the area of Innovation. He is responsible for identifying new and interesting ways to solve problems as well as look for ways to unlock and create value. As someone who has spent his entire career matching opportunities to a mix of technology and process improvements, Damian was naturally drawn to the role. He relishes the process of working to ensure that Melbourne’s iconic tram network is a true hub of innovation for public transport and something that all Victorians can feel proud to call our own.
Damian’s professional career began at Telstra where he worked as part of the team that launched telstra.com, signed one of the first search agreements with Google outside of the USA, was part of the team that brought online PC gaming to Australia, managed the BigPond email platform and was ultimately responsible for the development and growth of SMS and MMS. These achievements were the springboard for Damian to take his career overseas, where he grew into the roles of Chief Marketing Officer, Chief Commercial Officer and Chief Transformation Officer for one of the largest telecommunications companies in the world. During this time, Damian and his team were the first in the world to launch a 5G commercial network, rolled out one of the fastest fibre networks in the world, developed and launched award winning creative and social media campaigns and even launched a complete IPTV entertainment portfolio including a branded TV channel.
Prior to returning to Australia, Damian served as a Director on the Board of a telecommunications company in Indonesia and was Chairman of the Board for another operation in the Maldives.
Outside of Yarra Trams, Damian volunteers his time to the prestigious Torquay Surf Life Saving club where he serves as the Marketing Director, sits on the Club Committee and works behind the scenes to inject a positive culture of togetherness, pride, drive and service to the community.
Damian’s interest outside of work include all things relating to aviation (with a particular emphasis on drones), photography, videography and he is an avid online PC gamer. Damian is also deeply interested in CrossFit, exercise and healthy living.
Now focussing his professional attention on Melbourne’s tram network, Damian is always looking for new ways to improve the operations, safety and passenger experience for what he considers one of the best public transport organisations in the world.