Alex has a keen interest in ITS with nearly 25 years of experience working with SCATS on ITS projects within Transport for NSW. In his current role as a Senior Product Manager for Roadside products, Alex has a focus on bringing C-ITS products to market. With a background in software development and many years working with connected and related technologies, he deeply understands the domain and its safety, efficiency, economic and social benefits. Alex also understands the hurdles that must be overcome to make C-ITS commercially viable in Australia and internationally. Alex is on a mission to move these technologies from trial and PoC to production and widespread adoption.