Rhetta Chappell is the Data Science and Partnerships Lead at Griffith University’s Relational Insights Data Lab(RIDL). In this role she leads a growing team of data analysts and provides strategic direction on complex place-based and data-driven projects for industry, government, and academic partners. Rhetta’s strengths are in strategic relationship building, stakeholder engagement, the design and implementation of robust statistical analyses, data storytelling, engaging information design, and the building of actionable and innovative data solutions. Rhetta ignited her passion for all things data while working for the National Centre for Vocational Education Research (NCVER) in Adelaide, SA as a researcher and project officer. After completing a degree in Anthropology, Rhetta has gone on to complete post graduate qualifications in statistics, data science and machine learning and is currently completing her MBA at Griffith. Rhetta also hosts a podcast about using data to support thriving communities called, Show Me the Data.